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Enterprise IT Go To Market Case Study

Teradata define their market position through thought leadership

teradata-go-to-market-big-data-ai

 

ABOUT TERADATA

Teradata’s Managed Service business provides outsourced expert services for their suite of big data solutions.

Working with many of the world’s largest retail, banking and consumer goods brands, Teradata occupies an enviable position in terms of thought leadership and ability to execute.

CHALLENGES

Wanting to stay ahead of the curve, Teradata approached Resulting to help define their positioning and go-to-market strategy, working as independent facilitators and subject matter experts to guide their global pre-sales and delivery team.

RESULTING SOLUTION

Teradata wanted a totally independent perspective on their market positioning and an "emperor’s new clothes” perspective on their capabilities and strategy.

BENEFITS DELIVERED

Resulting delivered a research-led, global go-to-market approach for Teradata Managed Services enabling a course to be plotted in what is likely to be a highly disruptive marketplace and era for big data and analytics service providers.

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