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Teradata Define Their Market Position Through Thought Leadership

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Industry

IT Services

Challenge

Teradata needed an honest, independent perspective on their go-to-market strategy and internal capabilities to remain competitive in a fast-evolving data and analytics services market.

Results

Resulting delivered a research-led GTM approach, challenged internal assumptions and helped align global teams on a refreshed strategy to compete and win in a disruptive landscape.

Key Product

Define

www.teradata.com
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About Teradata

Teradata’s Managed Service business provides outsourced expert services for their suite of big data solutions.

Working with many of the world’s largest retail, banking and consumer goods brands, Teradata occupies an enviable position in terms of thought leadership and ability to execute.

The Challenge

Wanting to stay ahead of the curve, Teradata approached Resulting to help define their positioning and go-to-market strategy, working as independent facilitators and subject matter experts to guide their global pre-sales and delivery team.

Resulting Solution

Teradata wanted a totally independent perspective on their market positioning and an "emperor’s new clothes” perspective on their capabilities and strategy.

Benefits Delivered

Resulting delivered a research-led, global go-to-market approach for Teradata Managed Services enabling a course to be plotted in what is likely to be a highly disruptive marketplace and era for big data and analytics service providers.

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